Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. Mueller addresses this topic in reply to a thread on Reddit. In the r/SEO forum, an individual believes they’re the target of a negative SEO campaign and is looking for advice. Mueller’s advice is to ignore the problem. That’s it; ignore it.
https://www.searchenginejournal.com/goog…
A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization (SEO)” which says, “documents that attempt to perform SEO tend to be flagged as very low quality.”
https://www.seroundtable.com/google-sear…
John Mueller recently made strong statements against SEO companies that provide negative SEO and other agencies that provide link disavow services outside of the tool’s intended purpose, saying that they are “cashing in” on clients who don’t know better. While many frequently say that Mueller and other Googlers are ambiguous, even on the topic of link disavows.
https://www.searchenginejournal.com/goog…
When online, you’ve probably encountered text or images on web pages which allow you to navigate to other web pages. They’re called hyperlinks. Hyperlinks tell the user, or other web applications, that more information or data about the subject matter can be found on the other page or online address. The more useful information a page has about a particular subject matter, the more chances it gets to be read and receive more links.