You make a quick Google search and read through a bunch of results. Then, you spot a few websites that have the answer you’re looking for. But the first, and the most promising, website you select from the SERP doesn’t work correctly on your favorite mobile device. So, you close it and see if the next site has what you need – no big deal, right?
More than 75% of people around the world use a smartphone, so it’s no wonder that website designers have grown increasingly concerned with mobile optimization in recent years. Mobile web design is essential since most businesses are discovered through online searches now. But what does it mean to have an effective mobile webpage, and how can you create one?
Chances are that you’re reading this using a mobile device. If you don’t like the way that the page is structured or the content is hard to read, you’ll probably look elsewhere for the information that you want. Now put yourself on the other side of the equation and consider just how many users you can lose if your website is not optimized for mobile.
It’s important for your website to work well on mobile devices, so if you haven’t yet invested in making your website mobile-friendly, it’s time to do so. Here are just a few reasons why your mobile presence is critical to your business:
Mobile-friendly sites show up higher in search results
Mobile searches make up more than half of searches on Google
For many advertisers, the majority of traffic comes from people on their mobile phones
If your site isn’t mobile-friendly, visitors are 5 times more likely to leave
Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update. Mobile optimization is here to stay, and it’s demanding more and more of businesses and their websites. But mobile optimization is about more than just a responsive website design.