Charlotte Davies has been search marketing specialist since 2003, providing tourism businesses and SME’s SEO and PPC Strategy and Support. The opposite to Black Hat SEO is White Hat SEO, which follows good SEO practices. Effects of Black Hat SEO on Your SiteWhile on the surface, ‘rank quickly’ sounds great, it will usually have negative effect in the long run. If Google or another search engine finds site has been trying to take shortcut, it is likely to issue penalty, which will see your website rankings drop significantly.
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