Apply Article schema only where the page is genuinely an article or blog post, and skip it everywhere else. The reflex to put Article markup on every page treats it as a generic quality booster, when it is really a description of a specific content type, and using it on a page that is not that type works against you rather than for you. Match the schema to what the content actually is.
The reason the boundary is sharp is that misapplied Article markup creates a contradiction Google has to resolve. Stamp it on a product page, a category listing, or a homepage and the markup now claims the page is something it visibly is not, which muddies Google’s read of the page and, in clearer cases, risks a manual action for structured data that does not match the content. The markup also has to carry real signals to be worth anything: a genuine author tied to a Person entity rather than an empty name, an accurate publish and modified date, a publisher. Article schema without those is just an unsupported label.
Where another type fits the content, that type belongs there instead. Product markup on products, LocalBusiness on a location page, BreadcrumbList for hierarchy. Some pages, like a thin contact or thank-you page, do not need any markup at all, and forcing a type onto them adds nothing. Where the page is truly an article, the most specific subtype usually serves better than the generic one, with BlogPosting for recurring posts and NewsArticle for time-sensitive journalism.
So the editor applies Article markup by content type, putting it on the pages that really are articles and reaching for the right type, or none, everywhere else, rather than stamping one type across the whole site.